Doubling conversion rate rarely comes from one big redesign — it comes from a disciplined testing process run over months. Here's the framework we use with every client.
Start with the funnel, not the homepage
Most teams redesign the homepage first because it's visible. The highest-leverage fixes are usually deeper in the funnel — checkout, signup, and pricing pages.
Qualitative before quantitative
Session recordings and five customer interviews will tell you more about friction than a month of A/B test ideas pulled from a blog post.
One variable at a time
Testing a full page redesign tells you it worked, not why. Isolate variables so every win compounds into reusable knowledge about your audience.
Statistical patience
The biggest mistake we see is calling tests early. Set your sample size threshold before starting, and don't peek until you hit it.