All Case Studies

E-Commerce · TechSpark Retail

TechSpark E-Commerce Platform

TechSpark came to us with a slow, legacy storefront losing customers to faster competitors. We rebuilt it as a headless commerce platform with AI-driven recommendations.

Web DevelopmentUI/UX DesignSEO14 weeks

340%

Conversion increase

0.9s

Avg. load time

52%

Less cart abandonment

2.1x

Revenue per visitor

01The Problem

TechSpark's existing storefront took over 6 seconds to load, had no personalization, and checkout abandonment sat above 70%. Their engineering team lacked the bandwidth to modernize the stack while keeping the store running.

02Research

We audited the funnel with heatmaps and session recordings, benchmarked load times against competitors, and interviewed 12 customers about friction points in checkout and product discovery.

03Design

We designed a streamlined, mobile-first shopping experience with a persistent cart, one-page checkout, and AI-powered product recommendations surfaced contextually across the journey.

04Development

Built on Next.js with a headless commerce backend, edge caching, and Stripe for payments. Real-time inventory sync and a multi-vendor system were added to support TechSpark's marketplace ambitions.

05Results

Within 60 days of launch, page load time dropped to under 1 second, checkout abandonment fell by half, and overall conversion rate increased 340% year-over-year.

“Web & Visuals didn't just redesign our store — they rebuilt how we think about the entire customer journey. The results speak for themselves.”

Meera Iyer

VP of E-Commerce, TechSpark Retail