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Branding · Luminary Cosmetics
Luminary Brand Identity
Complete brand identity redesign for a luxury cosmetics company entering new markets.
LogoGuidelinesMotion
58%
Brand recall lift
3x
Social engagement
4
New retail partners
01The Challenge
Luminary's existing identity read as mass-market, undermining their new luxury positioning.
02Our Solution
We developed a new wordmark, refined color palette, packaging system, and full brand guidelines with a motion identity.
03The Result
Brand recall improved 58% among target customers, alongside a measurable lift in perceived value.